I'm Angelia, a Mechanical Engineering student from San Diego, California, with family roots in Kerala, India.

I've spent my life between two cultures and most of my wash days frustrated by products that were never made for hair like mine. Growing up, I watched my family and friends straighten and treat their natural curls because they couldn't find products that actually worked for our hair. I lived that frustration too.

So I decided to use my engineering background to build what we were never given: haircare designed around our biology, not borrowed from someone else's. Kerala Curl is for every South Asian woman who was told her curls were the problem. They were never the problem. The products were.